Fundraising for Major Non Profit

While at HH Global, I supported the Epilepsy Foundation of America’s year-round fundraising through integrated email and direct mail campaigns aligned to shared revenue goals. I led design and production across both channels, building a modular content library in Salesforce Marketing Cloud to streamline email execution while developing print-ready direct mail in multiple formats. Messaging, timing, and creative were intentionally coordinated so each channel reinforced the other—driving cohesive, scalable donor engagement.

✓ Design
✓ Email
✓ Print
✓ Production
✓ Development

International Epilepsy Awareness Month | Emails

Developed and deployed a series of awareness-driven fundraising emails aligning educational storytelling with clear donation calls-to-action. Messaging reinforced the Foundation’s mission while driving engagement during a key visibility month.

Year-End Fund Drive | Emails

Developed a series focusing on EFA’s core pillars to reinforce “the why” for donors in their giving. Modular content blocks enabled rapid optimization while maintaining brand consistency and strong conversion focus.

Give26 Campaign Launch | Emails

To kick off 2026, EFA launched a multi-channel Give26, highlighting that 1 in 26 Americans are diagnosed with epilepsy. Creative and messaging were designed to energize supporters and drive early momentum..

Direct Mail Fundraising

Designed and prepared multiple monthly direct mail fundraising formats—from letters to inserts—ensuring cohesive messaging with digital efforts. Files were production-ready and aligned to campaign timing to support integrated donor outreach.

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