A Creative Utility Player
Creative Designer & Art Director, Email & Digital Marketing Specialist.
I’m a multidisciplinary creative who brings ideas all the way through execution. My work sits at the intersection of concept, design, motion, and front-end development—where thinking and making meet.
I’ve helped teams ship work across digital, email, motion, print, and retail environments, often translating strategy into functional, production-ready experiences. That range means I’m comfortable moving between creative intent and technical implementation.
I value clarity over cleverness, systems over one-offs, and creative that holds up under real-world constraints—scale, speed, and complexity.
Start with the problem.
Before visuals or code, I focus on understanding the goal, the audience, and the constraints. Clear thinking leads to better creative and better builds.
Design and build for reality.
I create work with production and implementation in mind—versioning, performance, accessibility, and handoffs are part of the process, not afterthoughts.
Collaborate, iterate, ship.
Whether working with designers, developers, or stakeholders, I’m comfortable iterating in motion—refining both visuals and front-end execution while keeping quality high.
Creative Direction & Concept
Campaign ideation, visual systems, art direction, translating strategy into execution
Design, Development & Production
Digital and social creative, front-end development (HTML, CSS, JavaScript), email design and development, print and layout, retail POS/POCM, production-ready delivery
Motion & Modern Workflows
Motion graphics and video, modular content systems, AI-assisted creative and production workflows
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Epilepsy Foundation
Suntory Global Spirits
Silver Star Brands
Chicago Tribune Greatest Baseball Team of All Time
Richner Communications Sizzle Reel
Chicago Tribune SportsPlus
In-Paper Advertising
Launched the promotion with a full-page newspaper spread, supported by strategically placed print ads running throughout the campaign.
Landing Pages
A modular system of landing pages was designed to support multiple entry points into the SportsPlus program. Pages ranged from a core program overview to targeted executions for direct-response initiatives, promotional contests, and in-stadium partnerships—each optimized for clarity, messaging focus, and conversion.
Digital Advertising
A suite of digital display and social ads was developed to reach distinct audience segments across platforms. Creative was tailored by placement and affinity, and deployed across Chicago Tribune–owned channels, social media, and third-party media buys to drive qualified traffic into the program.
Online Advertising
Developed a coordinated suite of digital display and social advertising across ChicagoTribune.com and Tribune social channels to sustain momentum and drive voting throughout the campaign.
A natural solution for vertigo-related dizziness and imbalance. The ad was designed to quickly connect with those experiencing symptoms of vertigo, then clearly present benefits and drive action.
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A natural remedy for throat congestion and excess mucus. The creative used a seasonal, holiday-driven angle to reach consumers seeking timely relief.
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A natural support for focus and attention. The ad targeted parents, using a familiar classroom setting to establish relevance and clarity.
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An herbal supplement promoting calm during stress and nervous tension. The message positioned the product as a practical solution for holiday-season pressure.
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A homeopathic remedy for pet skin allergies and itching. The ad used light, relatable humor to instantly communicate the problem and solution.
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Developed a digital ad to test demand for a unique, easy-to-assemble Christmas tree, exploring whether targeted digital promotion could drive differentiation and lift both online and in-store sales.
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SportsPlus Email Support
Email served as a primary engagement and conversion channel throughout the campaign, supporting both subscriber acquisition and ongoing engagement with existing audiences, reinforcing offers, promotions, and program awareness over time.
Promotional Email
Designed admail to reinforce campaign messaging at launch, boost awareness, and encourage reader participation and repeat engagement.
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Signage & Point-of-Sale
Created promotional collateral for newspaper honor boxes and in-store locations, extending visibility at the point of purchase and reinforcing the campaign in high-traffic environments.
Richner Communications Sizzle Reel
The video reinforces their “Your Community Connection” promise, showcasing how Richner’s trusted local newspapers, websites, and integrated services work together to help brands connect authentically with the communities they serve.
Let’s Talk!
Got a project that needs assistance? I’d love to discuss it with you and find a solution that fits your needs. You can simply fill out the form below with some basic details, but also feel free to contact me directly to discuss in person at my phone number below.