While at HH Global, I supported the Epilepsy Foundation of America’s year-round fundraising through integrated email and direct mail campaigns aligned to revenue goals. I led design and production across both channels, building a modular Salesforce Marketing Cloud library to streamline email execution and developing print-ready direct mail in multiple formats. Messaging, timing, and creative were coordinated so each channel reinforced the other—driving cohesive donor engagement.
✓ Design
✓ Email
✓ Print
✓ Production
✓ Development
✓ Production
✓ Development
Epilepsy Awareness Month
Developed and deployed a series of awareness-driven fundraising emails aligning educational storytelling with clear donation calls-to-action. Messaging reinforced the Foundation’s mission while driving engagement during a key visibility month.
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Year-End Fund Drive
Developed a series focusing on EFA’s core pillars to reinforce “the why” for donors in their giving. Modular content blocks enabled rapid optimization while maintaining brand consistency and strong conversion focus.
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View Examples
Give26 Campaign Launch
To kick off 2026, EFA launched a multi-channel Give26, highlighting that 1 in 26 Americans are diagnosed with epilepsy. Creative and messaging were designed to energize supporters and drive early momentum..
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Direct Mail Fundraising
Designed and prepared multiple monthly direct mail fundraising formats—from letters to inserts—ensuring cohesive messaging with digital efforts. Files were production-ready and aligned to campaign timing to support integrated donor outreach.
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