Multi-Brand Retail Activation

Suntory Global Spirits manages a portfolio of iconic beer, wine, and spirits brands, including Jim Beam, Maker’s Mark, Knob Creek, Basil Hayden, and more. Partnering with HH Global Content Studios, I supported multi-brand POCM and POS initiatives from creative origination through final production. Deliverables aligned to Suntory’s integrated marketing calendar, enabling consistent, scalable, and on-time retail rollouts across channels.

✓ Design
✓ Production
✓ Print
✓ In-Store POS

In-Store Displays

Created and developed retail display concepts that brought each brand’s story to life in-store, then translated those ideas into production-ready assets by adapting creative, layouts, and specifications across retailers, store formats, and footprints to ensure seamless execution from concept through shelf placement.

Value-Added Packaging

Created packaging solutions that extended beyond the bottle, incorporating promotional items and bundled components to enhance shelf impact and support retail sales initiatives.