Suntory Global Spirits oversees a world-class portfolio of iconic beer, wine, and spirits brands, including Jim Beam, Maker’s Mark, Knob Creek, Basil Hayden, Legent, Suntory Whisky Toki, El Tesoro, Laphroaig, Tres Generaciones, Cazadores, Hornitos, Sauza, Roku Gin, Cruzan Rum, and On The Rocks Cocktails (OTR). Partnering through HH Global Content Studios, I supported multi-brand POCM and POS initiatives from creative origination through adaptation and final production. All deliverables were aligned to Suntory’s integrated marketing calendar, enabling consistent, scalable, and on-time retail rollouts across channels.
✓ Design
✓ Production
✓ Print
✓ In-Store POS
✓ Production
✓ In-Store POS
Origination Work
Created early concepts and display ideas that brought each brand’s story to life in a retail setting, with a focus on designs that could flex across brands and store formats.
Production/Adaptation Work
Translated core creative into production-ready assets, adapting layouts and specs for different retailers, footprints, and timelines to keep programs moving smoothly to shelf.
Suntory-Adaptation
4 Images
Value-Added Packaging
Helped shape packaging and display enhancements that stood out at retail, added tactile and visual interest, and gave shoppers a clearer reason to stop, look, and buy.
Suntory-VAP
3 Images