Marketing for Learning Brands

As a freelance designer for Encyclopaedia Britannica and Merriam-Webster, I provided marketing design support across digital advertising, email, and promotional campaigns—developing engaging creative that supported educational initiatives, subscription programs, webinars, and seasonal promotions.

✓ Digital Ads
✓ Emails
✓ Design
✓ Production
✓ Development

Special Marketing Initiatives

Tent-Pole Program Promotion

Supported Encyclopaedia Britannica’s  initiatives for the 50th anniversary of Apollo 11 Moon Landing, Earth Day and Expedition Learn through digital advertising and email campaigns driving awareness and engagement.

Guardians of History

Created digital ads and emails supporting the launch of Guardians of History, an interactive voice-driven adventure focusing on history lessons, followed by promotional campaigns driving sweepstakes entry via mission codes after each experience.

Puku

Developed digital ads and email campaigns supporting the launch of Merriam-Webster’s kids app, where users grow their vocabulary alongside the character Puku through interactive quizzes and word lists.

Britannica Digital Learning

Provided design and email marketing support to promote some of Britannica Digital Learning’s key initiatives and webinars, translating their trusted content into engaging, on-brand communications that drive awareness and participation.

Subscriber Acquisition | E-commerce

Summer/Back-to-School Promotion

Supported Encyclopaedia Britannica Kids’ summer and back-to-school initiatives—including Activities Corner and Expedition Learn—through design, digital advertising, and email campaigns, promoting engaging learning experiences and driving parent subscriptions with targeted messaging and offers.

Seasonal Promotion

Developed seasonal email and digital ad campaigns for Encyclopaedia Britannica, supporting Black Friday and Independence Day promotions with limited-time offers for Britannica Premium and Britannica Kids.

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