For the Chicago Tribune, I supported an integrated editorial promotion and advertising sponsorship with Wintrust Bank, inviting readers to vote on Chicago baseball’s elite to create the “Greatest Baseball Team of All Time.” The campaign spanned in-paper and digital ads, social, email, and point-of-sale to drive awareness and participation. The final fan-selected roster was revealed as a collectible set of player cards in the Sunday Chicago Tribune, blending editorial storytelling with impactful brand integration.
✓ Art Direction
✓ Design
✓ Production
✓ Print
✓ Digital
✓ Email
✓ Signage & In-store
✓ Design
✓ Production
✓ Digital
✓ Signage & In-store
Online Advertising
Developed a coordinated suite of digital display and social advertising across ChicagoTribune.com and Tribune social channels to sustain momentum and drive voting throughout the campaign.
GOAT - Digital Ads
2 Images
Leaderboard Ad - Greatest Chicago Baseball Team of All Time
Promotional Email
Designed admail to reinforce campaign messaging at launch, boost awareness, and encourage reader participation and repeat engagement.
GOAT - Email
1 Images
In-Paper Advertising
Launched the promotion with a full-page newspaper spread, supported by strategically placed print ads running throughout the campaign.
GOAT-Print
4 Images
Quarter Page - Greatest Chicago Baseball Team of All Time
Signage & Point-of-Sale
Created promotional collateral for newspaper honor boxes and in-store locations, extending visibility at the point of purchase and reinforcing the campaign in high-traffic environments.
GOAT-POCM
2 Images
Honor Box - Greatest Chicago Baseball Team of All Time
