SportsPlus was an integrated, multi-channel campaign designed to grow digital subscriptions for Chicago Tribune sports coverage. The program brought together web, email, display, social, and in-stadium touchpoints into a cohesive experience, guiding users from awareness to conversion across platforms and environments.
✓ Art Direction
✓ Design
✓ Production
✓ Print
✓ Digital
✓ Email
✓ Design
✓ Production
✓ Digital
Landing Pages
A modular landing page system supported multiple entry points into the SportsPlus program. From core overviews to targeted direct-response, promotional, and in-stadium executions, each were optimized for clarity and conversion.
SportsPlus Gallery
4 Images
Cubs Promotion SportsPlus Subscription Landing Page
Bulls Focused SportsPlus Subscription Landing Page
Papa Johns Partnership Promotion Landing Page
Digital Advertising
A suite of digital display and social ads targeted distinct audience segments across platforms. Creative was tailored by placement and affinity, and deployed across owned, social, and third-party channels to drive qualified traffic.
SportsPlus-Ads
7 Images
Emails
Email served as a primary engagement and conversion channel, supporting subscriber acquisition and ongoing engagement while reinforcing offers, promotions, and program awareness.
SportsPlus-Email
6 Images
SportsPlus Welcome Series #2
SportsPlus Welcome Series #3
SportsPlus Welcome Series #4
SportsPlus | Papa Johns Partnership Offer
SportsPlus | Papa Johns Partnership Code Redemption
