SportsPlus Promotional Partnership

Chicago Tribune SportsPlus and Papa Johns pizza teamed up to provide this special offer: Sign up for a free 30-Day trial of Chicago Tribune SportsPlus and receive a free pizza.  Promotion comprised landing page, digital advertising, admail, print and event collateral.

Landing Page

Landing page was developed where all traffic for the promotion was directed. The page featured a short video reinforcing the offer. In addition to a strong call to action to redeem the offer there is the customary messaging describing SportsPlus used on all the program’s pages.

View Example

Digital/Social Ads

An inventory of digital ads were developed to run continuously on chicagotribune.com utlizing available remnant inventory.  Assets for social were developed to run as necessary.

Admails

The promotion made good use of email for the promotion from acquisition pieces that were developed to send to both chicagotribune.com and Papa Johns user lists, to a response form supplying participants with their redemption code to get their pizza.

Continue Viewing Portfolio

Select a project below to view.

Chicago Blues and Rock N' Roll Experience
Encyclopædia Britannica
Silver Star Brands