Chicago Tribune Sports Vertical

SportsPlus is an integrated campaign selling digital subscriptions for Chicago Tribune sports content. Assets for the campaign included landing pages, digital display ads, admail, social media assets, and in-stadium activation materials.

Landing Pages

Developed a series of tailored landing pages for different touchpoints across the SportsPlus Program: from the main program landing page to more specific executions addressing direct response initiatives, promotion/contests and in-stadium partnerships.

Digital|Social Ads

Developed a series of digital ads targeting specific affinity segments and platforms. These ads were implemented on Chicago Tribune’s megaphone, as well as social media and through third-party media buys.

E-mail Design|Development

Admails were widely used throughout the program both in terms of it’s acquisition efforts as well as with efforts with existing subscribers.

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