Promoting Editorial Investigative Reporting

Worked with Chicago Tribune editorial and an external video partner to provide marketing support promoting Chicago Tribune investigative series through a series of “stories that impact our lives.”  A digital subscription offer was married with this content through a series of landing pages and digital/social advertising.

Landing Pages

On a bi-weekly basis high-lighted investigative stories were released. Landing pages highlighting these stories were launched at each step for accompanying promotion via social and digital display advertising.

Digital|Social Ads

Digital assets and copy were developed to generate awareness on the Chicago Tribune megaphone as well as through social media.

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Chicago Blues and Rock N' Roll Experience
Encyclopædia Britannica
Silver Star Brands