Editorial Promotion/Advertising Sponsorship

The Chicago Tribune put it to its readers to choose from Chicago baseball’s elite to build the “Greatest Baseball Team of All Time.” Marketing around the campaign comprised inpaper/digital advertising, admail and in-store signage. The winning team was featured as part of a set of player cards inserted in the Sunday Chicago Tribune.

Digital/Social Ads

Developed a series of tailored landing pages for different touchpoints across the SportsPlus Program, from the main program landing page to more specific executions such as direct response, promotion/contests and in-stadium partnerships.

View Examples

Print Advertising

The launch of the promotion started with a full newspaper spadea and the use print ads throughout the campaign.

Admail

Admail was designed to re-inforce message for the launch of the promotion and to drive awareness of readers to take part and vote.

Point of Purchase Promotion

Collateral for the promotion for promotion as the point of sale at newspaper honorboxes and in-store.

Continue Viewing Portfolio

Select a project below to view.

Chicago Blues and Rock N' Roll Experience
Encyclopædia Britannica
Silver Star Brands