Britannica launched a micro-site and article series commemorating the 50th Anniversary of the Apollo Moon Landing. Supplied digital advertising and email to support its promotion.
Activities Corner is the summer destination for kids, full of activities and exercises to keep their minds sharp and to avoid the “summer slump”. These ads were aimed at multiple age levels to encourage parents to sign their kids up for a subscription to Britannica Kids.
Series of digital ads were produced promoting Britannica Kids as the back-to-school resource and to encourage parents to subscribe with a special discount offer.
A special 50% discount was offered over the summer holiday in a flash sale. Ads were developed in the spirit of the holiday. An accompanying ad was also provided for the Australian audience taking a more seasonal approach.
As a kick off to the 2019 holiday season, Britannica offered a Black Friday special as part of limited time offer for Britannica Premium and Britannica Kids.
Guardians of History is an immersive and interactive audio adventure where kids learn history by traveling in time to save it. For the launch, ads and emails were created to describe the game and that it is played and directed by the participant’s voice on voice-enabled devices. Subsequent ads were created promoting a sweepstakes where kids can enter by using a special mission code after each adventure.
Merriam-Webster developed an app for kids ages 8-12 to make learning words fun. Revolving around an imaginary creature named Puku, kids are guided through quizzes word lists where they can watch Puku grow as their vocabulary grows. Digital ads and emails were developed to support the launch of the app.