B2B Marketing Support for Local Advertising

Provided wide range of support for the ad sales and marketing teams for Chicago Tribune Media Group with an emphasis on solutions-based selling with integrated packages comprising all the brands under the Tribune umbrella.

Website

Took part of the team that launched tribunemediagroup.com (later rebranded to chicagotribunemediagroup.com following the Tribune Publishing spinoff from Tribune Company). Site served as a informational portal for advertisers to look at advertising opportunities with CTMG and all the brands in its portfolio. Took part with ideation and development and review of UX, wireframes and final design comps that were turned over to an external developer for coding in wordpress. Continued to interface and provide marketing/production support for the site.

Digital Ads

Developed a small series of online ads with the theme “Solutions Served”. Using a mixology metaphor, drinks were highlighted for different areas where Tribune Media Group provides innovative support in such areas as Lead Generation to Marketing.

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